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CHAIRMAN'S VISION FOR LUXURY FRAGRANCE & PERFUMERY

Mohd Zia Hassan

CHAIRMAN, INFINITY GROUP & DIVA PERFUMES

Crafting premium luxury fragrances grounded in artistry, quality, and timeless elegance.

Mohd Zia Hassan leads Diva Perfumes with a vision to connect fragrance connoisseurs across the UAE and GCC with authentic oriental ouds, French perfumery formulations, and accessible luxury.

VISION
Mohd Zia Hassan - Chairman Standing Portrait
Chairman Profile

Diva Perfumes

EXECUTIVE PROFILE

Connecting timeless perfume artistry with modern luxury elegance.

As Chairman of Infinity Group and Diva Perfumes, Mohd Zia Hassan directs a premier fragrance enterprise dedicated to delivering signature scents, authentic ingredients, and uncompromised craftsmanship.

His vision blends centuries-old Middle Eastern scent traditions with contemporary French perfumery art, ensuring every perfume creation evokes prestige, emotion, and individuality.

He believes sustainable luxury growth comes from earning customer devotion—combining rare botanical extracts, exquisite bottle design, and accessible pricing for perfume enthusiasts across the GCC.

Vision & Mission

A clear direction for Diva Perfumes.

The foundational principles and global purpose driving Infinity Group and Mohd Zia Hassan’s leadership.

Strategic Purpose

Our Vision

To establish Diva Perfumes as a premier luxury fragrance brand recognized across the UAE and GCC for authentic artistry, olfactive excellence, and uncompromised quality.

🌸 Artisan Perfumery✨ Olfactive Innovation💎 Accessible Luxury
Execution & Action

Our Mission

To create exquisite, long-lasting fragrances using authentic rare ingredients, empowering individuals to express their unique identity and elegance.

🌿 Authentic Ingredients🎨 Master Perfumers🛡️ Sealed Quality
LEADERSHIP PILLARS

The standards that turn vision into experience.

01

Master craftsmanship

Formulating unique, captivating scent pyramids with rare oriental botanicals and French essences.

02

Uncompromised authenticity

Ensuring 100% pure, original, and sealed ingredients sourced directly from world-renowned distillers.

03

Accessible luxury

Pioneering transparent pricing models so luxury scents can be experienced and enjoyed by all.

04

Customer trust & elegance

Delivering bespoke customer care, signature luxury packaging, and lasting scent satisfaction.

Chairman’s Message

Mohd Zia Hassan - Chairman, Infinity Group
Message From The Chairman
“A fragrance is not just a scent—it is an expression of identity, elegance, and lasting memories crafted with passion and precision.”

Mohd Zia Hassan

CHAIRMAN, INFINITY GROUP & DIVA PERFUMES

STRATEGIC GOALS

What he is building next.

Focused priorities that connect the Chairman's long-term direction with the artistic growth of Diva Perfumes.

01
Collection Expansion

Expand signature perfume lines with rare oriental botanicals and French fine fragrances.

02
Olfactive Personalization

Develop personalized fragrance profiling tools to help customers find their ideal scent signature.

03
GCC Market Growth

Broaden luxury boutique retail and online presence across prime UAE and GCC markets.

04
Client Loyalty

Build VIP customer reward initiatives and bespoke corporate gift box services.

05
Sustainable Perfumery

Ensure sustainable, eco-friendly perfume packaging and ethically sourced raw ingredients.

BUSINESS FOCUS

Fine fragrance artistry engineered for modern lifestyles.

Diva Perfumes brings together master perfumery, rare ingredient sourcing, and elegant presentation under a premier luxury fragrance house.

Artisan PerfumesSignature OudsFrench FragrancesBespoke BlendsLuxury PackagingGCC Expansion
BUSINESS PORTFOLIO

Infinity Group Portfolio

Explore the diverse business ecosystem established under the leadership of Mohd Zia Hassan across the UAE.